by Phil Knight, 2014 · 386 pages
Reads like a long, self-deprecating conversation with a founder who is still slightly amazed he pulled it off, full of scrappy setbacks, gut decisions, and affection for the odd characters who joined him along the way. The pace is brisk and anecdotal rather than dense with business theory, so it feels more like an adventure memoir than a corporate history. There is a wistful, almost elegiac undertone as Knight looks back on youth, risk, and friendship.
memoir · candid · nostalgic · driven
Reading age: 14+ (young adult)
Spice: 0 out of 5. none